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Aug 12, 20244 min read

Roasting 101 | 6. Heat Transfer

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We May Know the Farmer’s Name, but Coffee Quality Is Rarely Created by One Person

We May Know the Farmer’s Name, but Coffee Quality Is Rarely Created by One Person

We May Know the Farmer’s Name, but Coffee Quality Is Rarely Created by One Person

A low price does not erase a cost—it moves it into the soil, water, farming family or future supply. Before asking, “How much is this cup?” we should also ask, “Who has already paid for it?”

A low price does not erase a cost—it moves it into the soil, water, farming family or future supply. Before asking, “How much is this cup?” we should also ask, “Who has already paid for it?”

A low price does not erase a cost—it moves it into the soil, water, farming family or future supply. Before asking, “How much is this cup?” we should also ask, “Who has already paid for it?”

A Higher Cup Score Can Create Opportunity but Not Guarantee Sustainability

A Higher Cup Score Can Create Opportunity but Not Guarantee Sustainability

A Higher Cup Score Can Create Opportunity but Not Guarantee Sustainability

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