1. Meet Bé Rô – The Mascot of iO
Coffee At iO Coffee, sustainability is not just a concept—it’s our mission. Leading this journey is Bé Rô, our beloved mascot, symbolizing the heart and soul of coffee sustainability.
2. Bé Rô Represents:
• A bridge between farmers and coffee lovers – Bringing Fine Robusta & Specialty Arabica from Vietnam to the world.
• A voice for sustainability – Advocating for ethical sourcing, fair trade, and environmental responsibility.
• A storyteller – Sharing the journey of coffee from farm to cup, celebrating the people behind every harvest.
• A champion of Fine Robusta – The coffee of the future, resilient to climate change while delivering exceptional quality.
3. Why Fine Robusta?
Fine Robusta is the future of specialty coffee. It is:
• Climate-resilient – Thrives under changing environmental conditions.
• Rich & complex – Offers deep body, unique sweetness, and fine acidity.
• Sustainably sourced – Supports smallholder farmers and sustainable coffee ecosystems.
Join Bé Rô & iO Coffee on This Journey!
Together, we are shaping a future where coffee is more than just a drink—it’s a community, a passion, and a movement for sustainability.