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Hi there !

This is BeRo!

As the fine Robusta mascot of iO Coffee , I am proud to represent the unique qualities of this bold and strong coffee species. My story began on a small coffee farm in Vietnam, where I was just a tiny coffee seedling. From the moment I sprouted from the ground, I knew I was destined for greatness in the coffee lovers' world. As I grew into a mature coffee plant, I was nurtured and cared for by skilled farmers who understood the importance of sustainable and ethical farming practices. They knew that to produce the best Robusta coffee, they needed to give me the right amount of sunlight, water, and nutrients. They also understood the importance of protecting the
environment and biodiversity.

One day, as I was enjoying the sunshine on the farm, a roaster came by and was immediately drawn to my bold and robust flavor. He knew I was destined to be a star, so he carefully roasted and brewed me into an enjoyable coffee cup for coffee lovers worldwide.

That's when I was selected to become the BeRo, the mascot of iO Coffee, representing this unique coffee species' strength, boldness, and robustness. I have traveled to coffee festivals and events, meeting people worldwide and sharing the story of iO Coffee. I wish to create a positive and enjoyable specialty coffee experience for everyone, from the farmers who grow the beans to the customers who drink the coffee.

BeRo represents the hard work and dedication to produce this exceptional coffee. I hope my story inspires others to appreciate the unique qualities of fine Robusta coffee. As there is always room for improvement, iO Coffee strives to provide customers with a high-quality, sustainable, and educational coffee experience while supporting a more equitable and ethical coffee supply chain.

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